Five Things to Look For to Join Any Affiliate Program!

Sabtu, 20 September 2008

by: John Navata
Here's a really simple way... to find out which affiliate program provides all the 7 packages to join an affiliate
program.

When I wanted to start to join an affiliate program it took me awhile to pick the best one. My inbox was filled up with all these advertisements and I just didn't know how to pick the right program.

Now how would you know which program is going to bring the best profit? I personally believe that a lot of the income is created from the effort an affiliate marketer puts into a program. I have 7 tips for you before you pick the best one.

1. Look for the best commission.

You need a program that will pay you a good commission rate. It should pay you at least 20% of each sale. A good rate is 50% and anything above that is ideal. You should also look for how often they pay. Some programs pay you twice a month and sometimes every week. Most programs also only pay you
when you have earned a base amount.

2. Look for a good Back Office Support.

What is the support for your program like? Do they have a good list of Frequently Asked Questions "AKA", a contact email address with a quick response? Any more than 3 days for a response is too long. Programs that offer live chat is even better.

3. Statistics for you to see.

The program should offer an automated and immediate reaction to your statistics. They should automatically contact you when you receive a client, prospect, lead, customer or when you make a sale. It should also be ready to view in your downline as soon as you have the knowledge of the sale etc.

4. The program must have Incentives.

It is important to have marketing tools to keep track of business and weekly training from successful people that is making it. If it has marketing letters or articles that is a plus.

5. Find out if you will get monthly reports or updates.

Every good program will have news and training updates sent to your inbox so you can learn what works best for the
program and what the top affiliates of the program are doing. You should also be able to read this on their website.

------------------------------------------------------------

Before you dive into anything, it is important to do your business. Learn as much as you can and make sure you feel comfortable with your decision before going ahead. If you look for these 5 Tips when you start looking for the best affiliate program, I guarantee you that you won't be
disappointed when you join that company. This will save you time and money. When I joined a program, I was pretty glad I joined a company with all the 5 packages.

After reading this article, I believe you will be an expert once you see an affiliate program. It will take time to know a legitimate program.

------------------------------------------------------------
Do you want to find out if an affiliate program is legitimate? Visit http://tinyurl.com/d2pa6 and subscribe to our free newsletter and we will send you advantages and benefits of what's a good affiliate program.
------------------------------------------------------------

About the Author

John Navata is a 24 year old entrepreneur that has started internet marketing for 5 years. Now showing people what to look for before joining any affiliate programs.

How to Succeed with Affiliate Programs

by: Nissar Jagani
Affiliate programs are the first choice of most newcomers to net earnings because they have many advantages:

1. All you have to do is to join a merchant program as an affiliate and send visitors to the merchant site

2. All other work such as making a sale, delivering the product or service, receiving payment, attending to the complaints or making a refund, is handled by the merchant site.

3. The merchant site also sees to it that you are paid commission when a sale is made through your efforts.

4. You are also rewarded when a sale is made through the efforts of an affiliate referred by you to the merchant site.

All easy and simple. But most affiliates soon find that in spite of their best efforts they are not making any money.

This is because the affiliate earnings depend not on how many visitors they send to the merchant site, but how many of them buy the product or service of the merchant.

So just sending visitors to the merchant site is not enough.
You can do this easily by joining traffic exchange or autosurf programs. Your merchant site will be seen hundreds of times but it will not make a sale. This is because these visitors are not interested in your site. They are looking at it to earn credits so they can show their site to others.

This is not to say that traffic programs have no use at all.
I have used them successfully to build my downline in free-to-join programs, but have never made a sale through them. Most members of such programs are promoting their own programs. They could get interested in joining other opportunities, but would rarely go for a product themselves.

So if you want to earn from affiliate programs, the thing to do is to send interested visitors to your merchant site.

Who is an interested visitor?
This is the visitor who reached your site by himself. He is looking for the product you are promoting. This is why he took the trouble of finding it from a search engine or from the particular kind of ads or forums.

This visitor is red hot for a sale. He is already interested in your product. If he finds what he wants on your merchant site, he is very much likely to look at the product's features, mentally compare it with other similar products, ask for more information by giving his email address. All this can lead to a sale and a commission for you.

How to target interested visitors
The best way to reach interested visitors is promoting your products through search engines submissions, placing catchy ads, posting in forums or through your own website.

This may sound daunting to newcomers at first but all these are do-able with a little effort. You can get help for mastering all these skills from the resources freely available on the internet.

Joining right affiliate programs can also help a good deal to gain affiliate mastery. While great many affiliate programs give you a few text ads and banners and be done with you, there are some programs that give valuable training to succeed.

Be positive
Most newcomers to internet earning fail because they expect to be rich in a week, if not overnight. When this doesn't happen as it rarely does in real life, they get discouraged. They are also influenced by others who like them tried but failed to earn with affiliate programs. The result -- they give up, frustrated.

The reality is that nobody becomes rich overnight in internet marketing. You have to work at it consistently. Most important of all, banish negative thinking from your life and believe that if others have succeeded, you, too, can and will.

That perhaps is the most important ingredient for your success.

About the Author

Nissar Jagani

How to Run A Successful Affiliate Program

by: Adam Waxler

There are many people who log onto the internet everyday looking for a way to make money online.

They start with all the best intentions, but unfortunately, before they know it they are getting bombarded with information and are simply spinning their wheels.

I completely understand this. There is so much internet marketing information online and once you get started it seems like “information overload”.

Therefore, I will try to keep this as simple and short as possible.

Many people will sign up with an affiliate program promoting the affiliate’s product or program. This makes sense. Starting as an affiliate marketer is probably the easiest way to get started online. There are many affiliate programs out there that will give you everything you need to promote their products or program…Well almost everything.

You see, many of these affiliate sites will give you a website, but you don’t own the site. It is a gateway site. You don’t even own the domain name for that matter.

Being part of one of these programs is not bad though. I belong to several. SFI is a perfect example. I joined their program and have several sites that they gave me to promote their products and their affiliate program.

But if you are truly going to make money with these types of sites you are going to have to do a lot more than simply sign up for their program.

It is simply unreasonable to think that people are going to just stumble upon your site and sign up for your program and start making you money.

There are a few things you need to do if you truly want to make an affiliate program work.

First of all, you must have your “own” web page with your “own” domain name and your “own” host. You will then have links from your “own” site to the other “gateway” site(s). You will promote your gateway site it, but you will promote it through your own site.

There are so many reasons for this I couldn’t possible fit it into this one article, but basically the site is yours to run the way you want to. Think of it this way…it is “your” store and you are selling “their” product.

Your web page could be designed as a short sales letter that focuses primarily on this one program if that is what you choose. Or, you could focus on several affiliate programs and products within the same market. For example, a sales letter with the top 3-5 money making opportunities.

THIS IS IMPORTANT: Either way, promoting one program/product or promoting several, you will not only want to own your own site, you definitely want to be able to “drop in” on potential customers from time to time. What I mean by that is you want to capture email addresses of people who visit your site.

To do so you need to give something away that is of enough value that people are willing to give up their email address and receive something from you week after week or at least month after month.

A newsletter/ezine is perfect for this. Send out a weekly or monthly newsletter on your topic that includes articles, tips, e-courses, bonuses etc. This way you can plug your programs over and over again (not just once).

I know this sounds like a lot…design your own web site and your own newsletter.

However, there are programs available that actually set everything up for you, including a website, an autoresponder, a pre-written newsletter, and even unlimited support.

Plug-in-Profit (PIPS) (http://www.money-teacher.com/pluginprofitsite.htm) is a perfect example. You can have a web site that site is 100% yours to change however you wish. The site comes ready to promote 5 different programs. You could work with as many of them as you want and you can also add your own.

You also get a pre-written newsletter and autoresponder that is also 100% customizable. The newsletter is obviously designed to promote the programs that come with the web site, but you can change it however you wish.

PIPS may or may not be what you are looking for; however, if you truly want to be successful online you will definitely need your own web site and your own newsletter.

Copyright 2004 Adam Waxler

Adam Waxler owns and operates The Money Teacher web site and publishes The Money Teacher’s Home Business Tips Newsletter teaching others how to reach online success. To get your free newsletter subscription send a blank email to: newsletter@money-teacher.com or visit our web site at http://www.money-teacher.com.

Affiliate Programs Can Be Very Beneficial To Internet Market

by: Eric White

An affiliate program is, simply defined, a sales job in which you earn a commission. You will be an independent representative of a company, offering their services and products to prospective customers. When one of the customers makes a purchase, you get a portion of the profit. Internet marketers can increase traffi'c to their own web sites and make money form the sales of others through affiliate marketing programs.

Internet marketers can be affiliates for several products from multiple companies, on as many web sites as you operate, in as many businesses as you desire. You don't have to travel to remote locations, yet the internet places you in front of a worldwide marketplace. This gives you incredible diversity in the products you choose, markets in which you do business and neighbourhoods in which to sell, all from the comfort of your own home in front of your computer screen. You could possibly make several sales at once, but you will never have to deal with face-to-face rejection. When doing business on the internet, you don't necessarily need to make sales to earn lucrative commissions. Certain affiliate marketing programs will pay you if someone just clicks on a link you place on your web site, fills out an application, or even requests additional information. And here's the most attractive part - your web sites work for you twenty four hours a day, each and every day.

Commission rates will depend on the types of products or services that are offered. Tangible goods that will have to be shipped to customers will pay lower commission rates than products like e-books or software that can be downloaded immediately. However, 10% of a $600 television is more money than 60% of a $40 software program, so you have to remember to consider the big picture when deciding what affiliate programs to join. For the best affiliate sales experience, you will want to offer products and services that will appeal to the targeted audience of your web site. As an internet marketer, you will need to appeal to the interests of your customers when placing affiliate links on your web site.

There are various ways to join affiliate programs. Some retailers operate their own program, and you will join through the merchant web site. But many internet marketers choose to operate through an affiliate network. These independent companies offer sign-up, payment, tracking and affiliate program management services to retailers and affiliate marketers. A couple of well-known names are Clickbank and Linkshare. Simply perform a search for affiliate programs and you are sure to find more.

Your sales and clicks are tracked by software. It is your job to make sure your links follow the procedures and rules posted by your merchant or affiliate network. Some browsers, a'd-blockers, and coding practices can prevent the tracking links on your web site from functioning correctly, and you might not get credit if one of your clicks results a sale. Most affiliate marketers encounter this problem eventually. When it happens, remember it's not intentional, so do not feel as if you have been victimized in some way. Internet marketing technology is very good, but it's not perfect.

For almost all internet marketers, joining affiliate marketing programs give you a cheap and easy way to get started in an online business. These programs can help you produce income while you learn internet marketing techniques and work towards developing your own product or service.

Two Affiliate programs I recommend.
http://edwinc.com/recommends/turboAffiliate

Clickbank Watch out!
http://edwinc.com/recommends/paydot

About The Author

Eric White
http://aceturbo.com/theHub.html
PS: Brand NEW! People are getting paid instantly with this!
$10, $100, $1000 Stair Step Profits. http://edwinc.com/recommends/Instant
SHORT TIME ONLY- Get my Adsense Secrets e-Course zero cost
http://adsense-empire-pro.com/AdsenseSpecial.htm
eric@aceTurbo.com

How To Profit From Affiliate Programs

by: Keegan Michaels
The beauty of the Internet is you can own your own business and
earn good money without spending much time at it. You don't have
to mind the store or keep office hours. You don't even have to
be there to answer the phone.

I've known any number of successful Internet entrepreneurs who
got started earning profits online while still working demanding
full-time jobs. Kevin Needham of Memail.com became a major name
on the Web while still holding down his government job. The
media often tells the story of Jim Daniels who started his online
publishing empire while working as a middle-manager for a tech
firm.

Kevin Nunley was a DJ at an oldies station when his articles
started appearing on AOL. Superstar Internet biz person and tech
consultant Kate Schultz was a corporate manager when she
began posting her own ads online.

The moral of these stories is don't let your busy life stand in
the way of your desire to earn extra money or even a good living
online. The Internet will bend, twist, and adapt for you more
than any other kind of business.

But you have to go at it the right way or you will wind up
spending way more time and money than you intended. Here is a
simple plan to get you earning online while working at it just 10
to 20 minutes each day.

1. Choose your affiliate program wisely. You will want one main
program you can promote intensively. It is much easier to make
an impact with one good program you market heavily than spreading
yourself too thin over a dozen or more programs.

Right now affiliates report their biggest earners are information
products that tell affiliate program members and others how to
earn better profits. Ken Envoy's "Make Your Site Sell" course,
Corey Rudl's "Insider Secrets," and Jim Daniels' big "Make A
Living Online" are real winners in this category.

You can also do well working with a company that represents many
products and other affiliate programs. Check the many affiliate
products and services housed under the ClickBank.com umbrella.
QuinStreet.com features direct marketing services and ecommerce
technology.

2. Market to friends and associates using a simple signature
file in your email. This is dirt simple yet incredibly powerful.
Email messages have a very personal quality that sells. Your
email program will let you set this up.

Your sig file should start with a headline that tweaks the
reader's interest. Then follow with your web site address and
your autoresponder address (more on this later.) Here's what
your "sig" might look like.

------------
I made $500 with this program last month. Want
to know more? See http://DrNunley.com/affilates.htm
or write to mailto:bizguru@aweber.com
------------

3. Remember how I promised you would only have to work 10 to 20
minutes per day? The key to this is using the Internet's ability
to automate tasks.

No question about it, you will want a series of canned email
messages you can send to people who are interested. Use a
multiple autoresponder to do this (freeautobot.com is a good
one.) When someone emails your autoresponder address, they get
your messages, one each day.

Chances are the affiliate program offers sales letters you can
use. If not, get a professional writer to help you put together
three sales letters. A set of three often works as well as the
more common seven messages.

4. Finally, get your own web site. It is super easy to build a
nice page or two using the free systems at Tripod.com and
Homestead.com.

While most marketing on the Net is done with email, customers
expect you have a web site with additional information.
Rather than using the free site the affiliate program gives you,
create your own site. Your site can tell your story, help people
get to know you, tell why you support the affiliate product, then
link to your affiliate member site.

There are two reasons for this. Starting prospects with your own
site gives you a lot more power to sell. You can tell the story
of how you used the product and succeeded (very powerful!) and
display additional products or services that compliment your main
affiliate offer.

Most search engines won't list a canned affiliate site, but they
WILL list the original site you create. Search engines can be an
immense automated source of free visitors.

That's all it takes! Do these four things 10 to 20 minutes per
day and you will be well on your way to earning with affiliate
programs.

Recent stats show the average person spends 20 hours per week
online. If you get organized, there is no reason you can't use
at least a little of your weekly Internet time to work your own
small business.

About the Author

Keegan Michaels knows affiliate programs. He knows what to look
for and what pitfalls to avoid. Let him show you the roadmap to
affiliate profits. Contact him today at
mailto:keegan@affiliateteacher.com or 801-328-9006. Get Keegan's
helpful tips and Extra Money Newsletter FREE at
http://www.AffiliateTeacher.com

How To Profit From Affiliate Programs Working just 10 to 20

by: Keegan Michaels
The beauty of the Internet is you can own your own business and
earn good money without spending much time at it. You don't have
to mind the store or keep office hours. You don't even have to
be there to answer the phone.

I've known any number of successful Internet entrepreneurs who
got started earning profits online while still working demanding
full-time jobs. Kevin Needham of Memail.com became a major name
on the Web while still holding down his government job. The
media often tells the story of Jim Daniels who started his online
publishing empire while working as a middle-manager for a tech
firm.

Kevin Nunley was a DJ at an oldies station when his articles
started appearing on AOL. Superstar Internet biz person and tech
consultant Kate Schultz was a corporate manager when she
began posting her own ads online.

The moral of these stories is don't let your busy life stand in
the way of your desire to earn extra money or even a good living
online. The Internet will bend, twist, and adapt for you more
than any other kind of business.

But you have to go at it the right way or you will wind up
spending way more time and money than you intended. Here is a
simple plan to get you earning online while working at it just 10
to 20 minutes each day.

1. Choose your affiliate program wisely. You will want one main
program you can promote intensively. It is much easier to make
an impact with one good program you market heavily than spreading
yourself too thin over a dozen or more programs.

Right now affiliates report their biggest earners are information
products that tell affiliate program members and others how to
earn better profits. Ken Envoy's "Make Your Site Sell" course,
Corey Rudl's "Insider Secrets," and Jim Daniels' big "Make A
Living Online" are real winners in this category.

You can also do well working with a company that represents many
products and other affiliate programs. Check the many affiliate
products and services housed under the ClickBank.com umbrella.
QuinStreet.com features direct marketing services and ecommerce
technology.

2. Market to friends and associates using a simple signature
file in your email. This is dirt simple yet incredibly powerful.
Email messages have a very personal quality that sells. Your
email program will let you set this up.

Your sig file should start with a headline that tweaks the
reader's interest. Then follow with your web site address and
your autoresponder address (more on this later.) Here's what
your "sig" might look like.

------------
I made $500 with this program last month. Want
to know more? See http://DrNunley.com/affilates.htm
or write to mailto:bizguru@aweber.com
------------

3. Remember how I promised you would only have to work 10 to 20
minutes per day? The key to this is using the Internet's ability
to automate tasks.

No question about it, you will want a series of canned email
messages you can send to people who are interested. Use a
multiple autoresponder to do this (freeautobot.com is a good
one.) When someone emails your autoresponder address, they get
your messages, one each day.

Chances are the affiliate program offers sales letters you can
use. If not, get a professional writer to help you put together
three sales letters. A set of three often works as well as the
more common seven messages.

4. Finally, get your own web site. It is super easy to build a
nice page or two using the free systems at Tripod.com and
Homestead.com.

While most marketing on the Net is done with email, customers
expect you have a web site with additional information.
Rather than using the free site the affiliate program gives you,
create your own site. Your site can tell your story, help people
get to know you, tell why you support the affiliate product, then
link to your affiliate member site.

There are two reasons for this. Starting prospects with your own
site gives you a lot more power to sell. You can tell the story
of how you used the product and succeeded (very powerful!) and
display additional products or services that compliment your main
affiliate offer.

Most search engines won't list a canned affiliate site, but they
WILL list the original site you create. Search engines can be an
immense automated source of free visitors.

That's all it takes! Do these four things 10 to 20 minutes per
day and you will be well on your way to earning with affiliate
programs.

Recent stats show the average person spends 20 hours per week
online. If you get organized, there is no reason you can't use
at least a little of your weekly Internet time to work your own
small business.


About the Author

Keegan Michaels knows affiliate programs. He knows what to look
for and what pitfalls to avoid. Let him show you the roadmap to
affiliate profits. Contact him today at
mailto:keegan@affiliateteacher.com or 801-328-9006. Get Keegan's
helpful tips and Extra Money Newsletter FREE at
http://www.AffiliateTeacher.com

Generate More Sales in ANY Affiliate Program – Part Five

by: Gillian Tarawhiti
Affiliates make money in pretty much two ways, firstly by direct sales (straight forward, no need to elaborate on this) and secondly by commissions from on-selling.

In this article I will be focusing on the affiliates, better known as your down line, your team, your partners, your network.

There are several different types of affiliates, the elusive Super Affiliate, Active Affiliates from Direct Sales, Active Affiliates who On-Sell and inactive affiliates.

The Active Affiliate from Direct Sales are the ones who join up under you and maintain their subscription to the program/service but don’t on-sell to others. Giving you Direct Sale Commission.

The Active Affiliate who On-Sell’s are the ones that provide you passive income giving you a percentage of their sales, this is known as TIER income. It is estimated that less than 5% of your Active Affiliates from Direct Sales will become On-Sellers. However, in saying that, the higher the commission on the product/service the higher percentage rate for Active Affiliate from Direct Sales to become On-Sellers.

So, lets look at a scenario, 25 Active Affiliates join under you, selling web hosting and you get $10.00 per direct sale as commission per month, assuming the Active Affiliate maintains their subscription. That’s and extra $250 a month in your pocket. Not a lot of money, BUT if you repeat this process in 9 other programs then your monthly income increases to $2500.00.

If the program being promoted is a necessity i.e. web hosting, auto responders etc, it is likely the Active Affiliate will maintain their subscription. However if the program is not a necessity item such as an ebook or similar then it is unlikely the affiliate will maintain their subscription, so choose affiliate programs wisely.

Dedicated Active Affiliate On-Sellers are a picky group that require a lot of maintenance, online support and regular contact. The product/service has to be lucrative for them to on-sell, with at least a 4+ tier system for it to be worthwhile.

Unless you have the time and money to invest in On-Seller’s then my suggestion today is for you to go for width not depth, and then duplicate it many times over providing Multiple Streams of Income.

The last article in this series will focus fully on ACTIVE AFFILIATES and how to get them. Till then to your online success!


About the Author

Gillian Tarawhiti, is Founder and CEO of Community Training Centre, an Internet Marketing firm providing Online Training and Support. Gillian is also the author of eBay Billion Dollar Goldmine and the creator of the Multiple Ripple Effect System, © 2004 Permission is granted to reprint this article in print or on your web site so long as the paragraph above is included and contact information is provided to http://www.millionairerippleeffect.com

Free Ways to Promote Your Affiliate Program

by: Clay Mabbitt
After learning of the success many online businesses have had increasing their sales with an affiliate program, you decided to follow suit. You hammered out a compensation plan both encouraging to affiliates and profitable to your business. You’ve got tracking software in place. You’ve turned the key in the ignition of your marketing machine… and nothing’s happening.

Your army of affiliates can be viewed metaphorically as a tree. Full grown, it will thrive in rain and sunshine. Strong changing winds can shake its branches, but the tree will continue to grow. In the early seed stage, however, special care is needed if you want your tree to break through the surface.

You spent a great deal of time, energy, and likely at least a little money creating your affiliate program. You need to attract strong affiliates that can rapidly build your customer base and return your investment. How can you bring these powerful marketing dynamos into your camp, ideally without drawing on your already diminished cash reserves?

1.) Submit to Online Directories
The method that will show the most immediate increase in new affiliates is listing your program in online affiliate directories. These reference sites are the first stop for hungry potential affiliates looking for the income opportunity that is going to allow them to quit their 9 to 5 jobs. Many such directories exist, and obviously some will bring you better results than others. Since submitting to almost all of these directories is free, though, get listed on as many as you can. Here are a few links to submission pages to get you started, but by no means should you stop with just these few:

http://www.becomeanaffiliate.com/cgi-bin/add.cgi
http://www.affiliatesoftware.info/joinaffiliatedirectory.php
http://www.affiliatescreen.com/suggest_program.php
http://www.affiliatematch.com/cgi-bin/links/add.cgi
http://www.2-tier.com/cgi-bin/add_url.cgi
http://www.affiliatesdirectory.com/links/add.cgi
http://www.earnfind.com/addprogram-howto.php

2.) Advertise in Your Own Newsletter
Hopefully you’ve been collecting email addresses from your website and sending a regular newsletter to your visitors. (If not, read this article: http://www.zeromillion.com/ebiz/creating-an-email-newsletter.html) Your newsletter subscribers are a precious handful of people that have expressed direct interest in keeping abreast of the latest developments with your product/service and company. Give them what they want! You can kick off your affiliate program with an article in your newsletter explaining the benefits and encouraging your subscribers to participate. Your future newsletters can contain short blurbs about the affiliate program and how it’s progressing to inform new subscribers and remind your original readers.

3.) Post to Affiliate Forums and Newsgroups
Approach this method with caution. No one will be impressed if you post a blatant advertisement or a plea to join your affiliate program. If you find a forum that contains such messages, don’t even bother making a post there. The forum probably isn’t moderated, and almost certainly isn’t read by many people. The place to include information about your website and program is in your profile (and in your signature line if other posters do so). A serious forum, read by the type of people you want to have as affiliates, will only contain posts with relevant and useful content instead of advertising fluff messages.

How can you add relevant and useful content? The first step is to read some of the existing posts and get a feel for the general personality of the forum. At best, reading old posts will spark questions that can be turned into relevant posts and generate interested responses. At worst, you’ll see what’s been talked about recently, so you don’t make the awkward mistake of asking a question that was answered a few days ago.

If no topics come to mind after reading old posts, a possible strategy is to ask for the advice of some experienced affiliates in how you could improve your program. You’ll find different ideas on what constitutes a solid compensation plan, tracking system, or incentive program. Beyond getting attention for your program, this is a great opportunity to improve your program by picking the brains of people who’ve been in the game longer than you.

This list is obviously not comprehensive, but it contains a few forums worth investigating:

http://www.ablake.net/forum/
http://iwiz2.richdad.com/jive/application2/forum.jsp?forum=33
http://www.affiliatesdirectory.com/forum/gforum.cgi?forum=7


About the Author

Clay Mabbitt writes articles about evaluating online
money-making opportunities. Need in-depth reviews of
the latest affiliate programs? Find them at
http://www.affiliatescreen.com/

 
 
 
 
Copyright © RAGIL'S SITE